How to Take Your Email Marketing to the Next Level

Leads are rarely ready to take a decision on their first interaction with your company. Consider that buying cycles can vary between different industries, products and service providers. Email marketing remains one of the most effective and efficient ways of nurturing leads. In order to have a successful email program, you need to ensure that your company is making use of automated processes to the fullest extent. Best practices for email are crucial for a successful marketing plan. If you're employing Constant Contact or Hubspot for your marketing via email, nurturing and segmenting leads by email workflows could be an effective way of building connections with prospects and help get them to the next stage of their funnel. If you'd like customers to buy from you, it is essential to keep them in the minds of your customers by being to them several times.Segmenting your list of emails will allow you to create specific messages for the personas of your customers. Marketers who have segmented their campaigns have seen a 760% rise in revenue. Through segmentation, you can attain high levels of personalizedization by collecting information about people who might be keen on your service or product.